Recommended categories
Babybjörn is a Swedish family company founded by Björn Jakobson and his sister -in -law Elsa in 1961. It was then that the brand released the first product - children's Bujaczek. Björn was already sure that he would make life easier for families with young children. He was not wrong, the Bujaczek conquered the market of children's articles and is one of the most popular products of the brand to this day.
The history of subsequent brand products is somewhat reflection of the fate of the founder and his family. Björn married Lillemor, a textile designer and artistic director of the company. They had four children, each of whom became an inspiration to create a new product. Home dilemmas became the design challenges of Babybjörn. The parents' perspective helped to invent and create solutions that facilitate family everyday life. The assortment quickly enriched with a travel cot, a feeding chair and a changing table.
From the beginning of Björn's existence, he has consulted and cooperated with pediatrics so that the brand's products were not only useful and well designed, but also safe and adapted to the physiognomy of the youngest. It was the doctors who encouraged Björna to create a comfortable baby carrier for children, emphasizing how much importance is for the relationship of parent-novelty. This is how "Hjärtenära" was created, which means "close to the heart". From the 1970s, thanks to Babybjörn, parents could wear their children on the chest - safe and comfortable.
In the 1980s, the role of dads in the life of children was more and more often talked about. It was then that fathers appeared in Babybjörn advertising. The importance of the closeness of both parents has always been one of the fundamental assumptions of the brand. This can be seen in Babybjörn products.
Björn and Lillemor are passionate about improving their products. After years of development, testing and discussion with users - we managed to create and release Baby Carrier Original, another of the brand's bestsellers, which is used today by parents around the world. Lillimor, sensitive to the aesthetics and needs of parents, introduced a carrier in black, which was a revolutionary concept in the children's accessories industry. The brand's intention was, however, unambiguous - once again the importance of both parents in the care of the toddlers was emphasized. Years later, Lillemor emphasizes that it is amazing how the brand has succeeded - through their products - to focus on the role of fathers in the family.
The Babybjörn mission is clear - it wants to create good, functional and safe accessories for the youngest. The products are prepared with attention to every detail, so that they can respond to the needs of children at various stages of development. They can be found today in 50 countries around the world.
For years, brand inspirations have been unchanged - children's needs and willingness to help families with young children in their daily duties. Babybjörn products are famous for high quality, safety and exceptional design. Their functionality and materials from which they are made enjoy the eye and are appreciated by moms, dads, and above all - children.