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In the post -war Italy, in a small town called Serenno, Mariuccia de Feo Olcelli opened her pharmaceutical studio. Her products were very popular among the locals. The company began to develop quickly when her son, Manlio, expanded its production. This is how the brand of Olcelia was founded. Three generations later, Maria Elena Olcelli decided to expand the range of products and created the Linea Mammababy line.
These are cosmetic products produced and formulated for the youngest, meeting the needs of the most delicate skin, also suitable for adults. All this with the highest quality standards and in harmony with the natural environment. These cosmetics are certified and undergo tests under pediatrician control. They arise using natural plant extracts from organic plantations. Each production batch is tested for the presence of harmful substances, such as nickel, chrome and cobalt to ensure the highest level of security of sensitive skin. All products are devoid of ingredients such as dyes, silicones, Peg, parabens, SLS and SLES, and they owe their beautiful smell only to natural aromas.
Brand safety and responsibility
All Linea Mammababy products have a Cosmos Natural certificate, which sets an international standard for natural cosmetics and BIO. Both ready -made products and raw materials from which they are created are subjected to tests in the certification process. The brand also meets strict guidelines for obtaining materials that ensure respect for the environment. The entire production process takes place in Italy, which supports the local community and reduces the carbon trace by shortening the distances covered by suppliers. The brand also cares for the reduction of natural resources consumption. In 2010, solar panels were installed, which provided about 40% of the energy demand for production plants.