Waytoplay

Kings of the road, or Waytoplay!

The brand has created and produces toy roads to connect and lay according to its own ideas. Flexible and durable components are available in different shapes and with various additives. Freely combined create a basis for playing in street traffic, car races or trips to the unknown.

The history of Waytoplay began with a good idea. The creator and founder of the brand - Sybren and his wife Marise in 2013 decided to try their hand at the world of toys. They released a series of their ways for laying on the pilot market, distributing it in one of the stores in Dutch Haarl. 250 packages of sets disappeared in the blink of an eye. It was clear that there is demand for Wayoplay puzzles and that a good idea could turn into business.

Quite quickly Wayoplay developed an online store and distribution on a global scale, while maintaining the initial enthusiasm and a small team. The brand, apart from Sybren and Marise, which deals with the online store, consists of: Lex - distributor and marketing dealing with marketing. The Wayoplay team is often joined by the owners' children - Bente and Joep, who sometimes help in packaging and sometimes take part in photo sessions - just having fun. Waytoplay syndrome reflects the features of their product: it is compact, reliable and flexible.

Road segments are produced in Germany. As the founders of the brand emphasize - it is a truly state -of -the -art technology. Because although some of the roads are simple, their production is not. When the components are ready, they return to the Netherlands, where they are marked and painted on both sides. Coloring and packaging of elements is performed in a sheltered workshop, thanks to which Waytoplay enables development and gives employment to people without access to the regular labor market.

The brand does everything to make their products not only durable, but also safe for children. The whole production process is carefully controlled, and the brand's colleagues are trusted and checked partners. In addition, there is another change in the perspective - the production of components from biological materials, and even the use of recycled materials. All this to invest in sustainable development and the future of subsequent generations.

Waytoplay focuses on simplicity and creative fun. Road components do not have wires, they do not need wifi and screens. The only thing you need - is children's imagination and a bit of road chaos. The road will work at home and in the field. The components will survive any conditions and can be freely used in sand, snow and even under water. In the Wayoplay sets you will not find instructions, because there are no rules or applicable standards in laying. The route is determined by children - according to their ideas. Children also determine who will be the driver, who will the passenger and what the road map will finally look like. Various toys, vehicles of various brands and virtually every element of interior design fit into the components. There is no restrictions, there is only fun. Wayoplay, which is the infinite pleasure of creating!